Elements and Performance Criteria
- Plan the production of brochures and marketing materials.
- Plan for the production of brochures and marketing materials according to organisation objectives, marketing focus and other issues that impact on the production process.
- Consider factors in the planning of brochures.
- Create detailed action plans for the production process, including timelines, responsibilities and budget.
- Produce information for inclusion.
- Obtain quotations for artwork and printing as appropriate.
- Develop final copy for brochures and marketing materials.
- Develop copy using basic creative writing techniques or outsource to sell the products presented.
- Produce copy that provides accurate practical and operational details.
- Present all costs accurately with notes about conditions that may apply.
- Present general conditions clearly and accurately according to organisation policy.
- Check all copy for accuracy prior to submission to internal or external art house or printers.
- Coordinate the print production of brochures and marketing materials.
- Liaise with production house or responsible staff members in a manner that permits accurate monitoring of production schedule.
- Check and correct all production work as required.
- Re-check and gain approval of appropriate authority only when totally accurate.
- Approve artwork according to organisation guidelines prior to commencement of printing.
- Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded.